It’s Time to Make Your Website Responsive

I’m sure you’ve made some great strides in 2016. But what about your website? Does it look and function more like it’s still 2012?

Since we’re not in control of how, where or on which device a customer views our website, it’s imperative to look good on all of them. This is easy to accomplish with a responsive website design.

Responsive websites change the layout of your site according to the device your web visitor is using. From laptop to tablet to smartphone, your content is instantly and perfectly rearranged to fit the screen size and orientation. Everyone wins with websites built on the WordPress platform. They’re easy to use, and multiple people can create new content and upload blog posts—without worrying about affecting the original site design.

5 reasons you need a responsive WordPress website.

  1. Consumers expect it. If your site is not easy to use on any device, expect higher bounce rates and lost opportunities.
  2. Mobile devices are with us all day. Mobile web use has already surpassed desktop use. People are using their mobile devices for everything: information, shopping, entertainment and more.
  3. Reduce time to market for products and services. Create new web pages, blog posts and more quickly and easily. With access to custom WordPress plug-ins, you can add functionality, while saving time and money.
  4. Manage one site! One entry point for everything is a beautiful thing.
  5. Improve your online image. Adding a professionally designed brand to a WordPress theme equals a great user experience and enhanced perception of your business, wherever it’s encountered online.
  6. Easily connect your social media sites. Get more traction via social media sharing. It’s simple to add a widget to your theme, if there’s not already one on board that allows visitors to quickly share your content with the world.

You don’t have to be a big brand to look like one online.
When was your last website refresh? If it’s been more than a couple of years, it probably doesn’t accurately represent your business today. Trends and technology change quickly, so a site that looked good and functioned well in 2011 or 2012 may not be so great in 2016. Most companies should budget for web redesign every two years.

How does your site look on your phone?
If you still need to be convinced that you need a responsive website, just try bringing up your company website on your tablet or smartphone. Can you easily navigate to the information you need? Do you have to pinch and spread your fingers to enlarge the navigation, just to read the content?

If you don’t enjoy accessing your website on your iPhone or Android, think about the number of potential customers you’re losing.

Got questions about responsive web design?
I invite you to post your questions and feedback below. Let me know how you feel about websites that aren’t responsive?

Gary Thompson
Owner, OnMerit Marketing

About the Author

Gary is OnMerit Marketing’s owner and blog writer. A Brand Designer and Internet Marketing Specialist, he has a passion for helping small businesses look great and grow their businesses online. Follow Gary on Twitter @onmerit, or Facebook: